Go-to-market strategy or GTM is the realisation of the market research process. Putting down an action plan to execute what was learned through the market research and executing it is referred to as GTM.

This involves understanding the various touch points involved in the purchase of your product or service and laying out the different strategies that help your business not only grab customer eyeballs but also to optimise their experience to ensure a strong first impression, and continuous engagement to remain top-of-mind eventually leading to a converted customer and positive reviews which then goes on to having a snowball effect in increasing your market footprint.